Snoop Dogg—still cruising through decades in the limelight—manages to surprise even the most devout fans. From chart-topping albums to heartfelt family moments and media ventures, he’s both refining his craft and embracing new platforms in ways that feel natural—and sometimes, unpredictably human.
Exploring the latest developments around this iconic figure reveals a tapestry of musical evolution, media appearances, personal storytelling, and cultural influence. This narrative jumps among deeply emotional current events, spirited music releases, broadcast engagements, and even sporty investments, showing a man who refuses to stay in one lane.
In December 2024, Snoop Dogg released Missionary, a studio album produced by Dr. Dre and backed by major collaborators like Eminem, Method Man, Jelly Roll, and a Tom Petty sample . His return to classic G-funk with a refined lens framed the project as a nostalgic yet matured statement—one that landed him back in the top twenty of the Billboard 200, marking his first appearance there since 2015 .
Beyond the album, the accompanying short film—directed by Dave Meyers and featuring guest appearances from Dre, 50 Cent, and Jhené Aiko—added narrative depth and cinematic flair .
Spring 2025 brought Iz It a Crime?, Snoop’s twenty-first album, released through Death Row Records and Gamma . Featuring someone like Pharrell Williams or Sexyy Red, it seemed to ask a bigger question—one that plays on themes of public scrutiny, identity, and the audacity of being unapologetically oneself . The title track, provocatively titled “ShutYoBitchAssUp,” even aimed barbs at former Death Row CEO Suge Knight.
His musical output in 2024–2025 shows a dual strategy: Missionary signals a retrospective celebration, while Iz It a Crime? looks forward, raising eyebrow and voice in equal measure. It’s a balancing act between legacy and reinvention, something few artists manage with such nimbleness.
Snoop’s second Olympic stint is on the way—this time for the Winter Games. He’ll join NBCUniversal’s Milan–Cortina 2026 coverage beginning February 6, serving not just as announcer, but as a segment host bringing a distinctly flexible, heartfelt approach with Mike Tirico . Viewers can expect the return of “Snoop’s Greatest Hits”—a playful, commentary-driven space that resonated during Paris 2024, where he was dubbed “NBC’s new voice of the people” .
Embodying both light-hearted swagger and genuine enthusiasm, he’ll also explore Italian culture from Milan’s cityscape to Cortina’s Alpine trails . NBC even called him “Team USA’s Ambassador of Happiness” .
Originally slated to host a glitzy New Year’s Eve special from Miami, Snoop pivoted—canceling the event to fully dedicate time to Olympic coverage . He reassured fans, saying, “we’ll party together bigger and better later in 2026. Ya dig” .
Season 28 of The Voice sees Snoop back in a red chair, reaffirming his role as mentor and pop-culture powerhouse on television . His mix of warmth, playful criticism, and decades-spanning experience keeps the show feeling fresh—and earned.
There’s a deeply poignant moment in this storyline: On January 31, 2026, Snoop Dogg’s daughter, Cori Broadus, publicly shared the loss of her 10-month-old daughter, Codi Dreaux—born prematurely and recently released from the NICU after nearly a year of hospitalization . Snoop offered support through a family photo with prayer and heart emojis, while siblings and fiancé Wayne Deuce expressed grief and solidarity online . This moment underscores the vulnerability behind the public persona—raw, moving, and real.
In a twist that few expected, Snoop joined a high-profile ownership group investing in Swansea City, a Welsh football club, alongside figures like Luka Modric and Martha Stewart . He envisions elevating the club’s global identity, driving sponsorships, and rallying an international fan base—even though he’s yet to attend a match himself . It’s another form of legacy expansion—this time on the field rather than on tracks.
NBCUniversal’s partnership with Snoop’s Death Row Pictures continues to grow. A biopic, directed by Craig Brewer and starring Jonathan Daviss, is in development, chronicling Snoop’s journey and artistic rise . This aligns with his Family-based reality programming and signals a lasting interest in documenting his life through multiple lenses.
He’s a rapper, yes—but also a cultural connector, a storyteller, and a genuinely unpredictable presence. Snoop’s career zigzags between seriousness and play, grief and humor, high-volume media ventures and intimate family moments. The unpredictability feels human—like glimpsing different facets under soft and bright lights.
This diversity of roles—mentor on The Voice, Olympics charmer, football investor, grieving father and grandfather, and biopic subject—reinforces his adaptability. The unexpected pivot from a glitzy New Year’s Eve show to Olympic coverage feels natural, not contrived. He’s not locked into single strategies; he’s exploring multiple paths with authenticity.
“The D O double G will be on the scene…bringing people together, and unifying while bringing the fun.” — His own words capture a core ethos that threads through his public endeavors.
From dropping albums with fresh beats and old-school soul to lending warmth and wit to Olympic primetime, from investing in European football to facing personal tragedy with grace—Snoop Dogg continues evolving. The arc is both surprising and coherent: a man rooted in West Coast hip-hop who has grown into global connector, media personality, and family-first storyteller.
As audiences, we glimpse an artist who remains rooted and restless, deeply creative yet profoundly human. He balances legacy with reinvention, humor with heartbreak, influence with intimacy. Next up? Watching him ski down an Olympic slope—or maybe rally a football crowd in Swansea. Whatever it is, it’s unlikely to feel anything short of authentic.
His latest albums are Missionary (released December 2024) and Iz It a Crime? (released May 2025). The former featured collaborators like Eminem and Jelly Roll and marked a return to G-funk roots, while the latter included artists like Pharrell Williams and touched on themes of public scrutiny.
Yes, he is returning as a special correspondent for NBCUniversal’s Milan–Cortina 2026 broadcasts, featuring his popular “Snoop’s Greatest Hits” segments and bringing his unique perspective to primetime coverage.
Plans for a 2025–2026 New Year’s Eve special were canceled so he could focus on Olympic coverage. He assured fans it will return later in 2026.
The upcoming biopic—produced by Death Row Pictures—will star Jonathan Daviss and is directed by Craig Brewer. It aims to chronicle Snoop’s artistic journey and personal story.
Yes. In July 2025, he joined the ownership group of Swansea City football club, working alongside stakeholders like Luka Modric and Martha Stewart to boost the club’s global reach and profile.
In early 2026, he publicly supported his daughter Cori after the tragic loss of her infant daughter, Codi Dreaux. He shared a heartfelt family photo on social media and received widespread empathy from fans and community alike.
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