In a nutshell, Super Bowl LX took place on February 8, 2026, at Levi’s Stadium in Santa Clara, California, where the Seattle Seahawks beat the New England Patriots, 29–13. The game featured a record-shattering halftime show by Bad Bunny, with surprise appearances from Lady Gaga and Ricky Martin. Below, get the full scoop on the teams, the venue, the show, tickets, and expert-level predictions.
The showdown featured the Seattle Seahawks (NFC champions) vs. the New England Patriots (AFC champions). Both teams closed the regular season at 14–3. Seattle took an early lead and never looked back, cruising to a 29–13 victory .
Noteworthy details include:
– MVP: Kenneth Walker III, running back for Seattle, earned MVP honors after tallying 135 rushing yards and playing a pivotal role in setting up multiple field goals .
– The Patriots set an unwanted record: the first team to lose six Super Bowls .
This matchup snapped Patriots’ iconic Brady–Belichick era in style, and Seattle’s dominant defense ruled most quarters before New England added score late .
Returning exactly 10 years after Super Bowl 50 in 2016, Levi’s Stadium again hosted the big game. It’s the second Super Bowl held at this venue and the third in the Bay Area—Super Bowl XIX in 1985 at Stanford being the first .
In the lead-up to the game, fans flocked to the Super Bowl Experience at Moscone Center in San Francisco. From February 3–7, hundreds of interactive games, autograph sessions, photo ops with past Vince Lombardi trophies, and NFL-themed attractions kept the energy high .
Bad Bunny made history as the first Latino solo artist to headline the Super Bowl Halftime Show—and performed almost entirely in Spanish. Joining him were Lady Gaga, Ricky Martin, and Los Pleneros de la Cresta, in a vibrant, culturally rich presentation .
Apple Music sponsored the event, with production led by Jesse Collins and Roc Nation, and direction by Hamish Hamilton .
The performance was majestic. Bad Bunny turned the show into a celebration of Latin heritage—complete with a sugar cane field, guest cameos, salsa, and heartfelt tributes to Puerto Rico .
It also delivered a commercial boom:
– Spotify saw song streams soar by hundreds of percent.
– Shazam usage for Bad Bunny soared over 400%.
– On Apple Music, 23 of his songs landed in the Top 100, five were in the Top 10 .
The halftime show averaged 128.2 million viewers—making it one of the most-watched in history, though just shy of Kendrick Lamar’s 2025 record of 133.5 million .
It also set peak TV viewership records with 137.8 million viewers tuning in during the second quarter .
Teuscious viewership:
– Telemundo averaged 3.3 million, jumping to 4.8 million during the show—both all-time records for the network .
– Bad Bunny’s performance broke social media records and even inspired parallel broadcasts—like TPUSA’s conservative-leaning All‑American Halftime Show with Kid Rock .
Fans watched the game on NBC, Peacock, Telemundo, Universo, and NFL+, with simulcasting across linear and streaming platforms .
Levi’s Stadium welcomed 70,823 fans, soaking in the action live .
Ad-wise, 30-second commercial spots reportedly cost around $10 million .
Super Bowl ticket packages along with pre-game party access were sold via official NFL channels. Access to immersive events required the NFL OnePass app, which also entered fans into ticket giveaways .
Even hindsight proves predictions were strong—Seattle’s balanced offense and stout defense proved unstoppable. Experts noted Kenneth Walker III’s breakout as the key to Seattle’s ground game strategy. The 4.5-point betting spread in favor of the Seahawks anticipated a comfortable edge .
On entertainment, network and cultural pundits had flagged Bad Bunny’s selection as a bold play. His huge Latino fanbase and recent Grammy wins aligned perfectly with NFL’s aim to diversify and energize its audience .
Super Bowl LX wasn’t just a game—it was a moment. Seattle’s dominant win, the historic Latino-led halftime show, and record-shattering viewership numbers all combined to redefine what the Super Bowl can be. It blended football, culture, and entertainment in a way that felt both epic and genuine.
Q: Who played in Super Bowl 2026 and who won?
A: The Seattle Seahawks bested the New England Patriots 29–13. Kenneth Walker III was named MVP for his dominant rushing performance .
Q: Where was Super Bowl LX held?
A: It took place at Levi’s Stadium in Santa Clara, California—marking the second Super Bowl at the venue and third in the Bay Area .
Q: Who headlined the 2026 halftime show?
A: Bad Bunny headlined, with guest performances from Lady Gaga and Ricky Martin. He made history as the first Latino solo artist to headline the show, performing primarily in Spanish .
Q: How many people watched the game and halftime show?
A: The game averaged 124.9 million viewers, peaking at 137.8 million viewers. The halftime show drew 128.2 million watchers, one of the biggest in Super Bowl history .
Q: Were there alternative events during halftime?
A: Yes. Conservative group TPUSA aired the “All‑American Halftime Show” featuring Kid Rock as counterprogramming, drawing millions of parallel views online .
Q: What was the Super Bowl week experience like?
A: Fans attended NFL-themed events at Moscone Center, including interactive games, photos with the Lombardi Trophy, and live entertainment. Tickets and access were managed via the NFL OnePass app .
Super Bowl 2026 wasn’t just a game—it was a cultural watershed.
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